Privacy policy

Last updated: August 16, 2026

This Privacy Policy describes how The Beaded Heirloom (the "Site," "we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from thebeadedheirloom.com (the "Site"), or otherwise communicate with us regarding the Site (collectively, the "Services").

For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information," we are referring to information that identifies, relates to, describes, or can reasonably be associated with you.

The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

• Contact details, including your name, address, phone number, and email address.
• Order information, including your name, billing address, shipping address, payment confirmation, email address, phone number, and information about products purchased.
• Account information, including your username, password, security questions, and other information used for account security purposes, if you create an account.
• Customer support information, including information you choose to include in communications with us, for example, when sending a message through the Services.
• Information you provide when signing up for marketing communications, promotions, or other optional features.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing certain features.

Information We Collect About Your Usage

We may automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, application programming interfaces (APIs), web beacons, software development kits, third-party libraries, and similar technologies ("Cookies").

Usage Data may include information about how you access and use our Site, including:

• Device and browser information;
• IP address;
• Approximate location derived from your IP address or other technical information;
• Pages and products you view;
• Links or advertisements you interact with;
• Referring websites or sources;
• Information about your browsing and shopping activity;
• Purchase and conversion events; and
• Other information regarding your interaction with the Services.

Information We Obtain from Third Parties

We may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

• Companies that support our Site and Services, such as Shopify;
• Payment processors that collect payment information, such as bank account, credit or debit card information, billing address, and related transaction information, in order to process payments and fulfill orders;
• Advertising and marketing platforms, including Meta (Facebook and Instagram), when you interact with our advertisements, Site, or social media content;
• Analytics and advertising providers that use cookies, pixels, APIs, and similar technologies to help us understand website activity and measure or improve advertising performance.

When you visit our Site, open or click on emails we send you, interact with our Services, or interact with our advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy.

How We Use Your Personal Information

Providing Products and Services

We use your personal information to provide you with the Services and perform our contract with you, including to:

• Process payments;
• Fulfill and ship orders;
• Send notifications related to your account, purchases, returns, exchanges, or other transactions;
• Create, maintain, and manage your account;
• Facilitate returns and exchanges; and
• Provide other features and functionality related to your purchases and account.

We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services that you may choose to use. Shopify will process your information in accordance with its own privacy policies.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, including to:

• Send marketing, advertising, and promotional communications by email, text message, or postal mail;
• Measure the effectiveness of our marketing and advertising;
• Understand how visitors interact with our Site;
• Create or improve audiences for advertising;
• Show you advertisements for our products or services;
• Provide more relevant advertising on our Site and other websites or platforms; and
• Measure conversions and purchases resulting from advertising campaigns.

Facebook and Instagram by Meta

We use Facebook and Instagram by Meta and related Meta advertising technologies, including the Meta Pixel and Meta Conversions API, to help us understand how visitors use our Site, measure advertising performance, track conversions, and provide more relevant advertising.

Our Shopify Facebook and Instagram integration is configured for Maximum customer data sharing. Under this setting, Shopify may share certain customer information and online activity with Meta through browser-based technologies and server-to-server communications. Shopify states that this may include information such as your name, location, email address, phone number, and browsing behavior, as well as events related to your interactions with our Site and purchases.

This information may be used by Meta to help match visitors or customers with accounts on Meta's platforms, measure advertising performance, improve advertising delivery, and support personalized or targeted advertising.

Depending on your interaction with our Site and your privacy choices, information may be shared with Meta through technologies including cookies, pixels, and the Conversions API. Server-to-server information sent through the Conversions API may not be blocked by browser-based ad blockers.

Meta may process information it receives in accordance with its own privacy policies and terms.

You may be able to control certain advertising and privacy preferences through your Meta account and through available privacy controls on our Site.

Security and Fraud Prevention

We use your personal information to detect, investigate, and take action regarding possible fraudulent, illegal, or malicious activity.

If you choose to register an account, you are responsible for keeping your account credentials safe. We recommend that you do not share your username, password, or other access details with anyone else.

If you believe your account has been compromised, please contact us immediately.

Communicating with You and Service Improvement

We use your personal information to provide customer support, communicate with you, understand how customers use our Services, and improve our products, website, and Services.

Cookies and Tracking Technologies

Like many websites, we use Cookies on our Site.

For specific information about cookies used by Shopify to power our store, see Shopify's Cookie Policy.

We use Cookies and similar technologies to:

• Operate and improve our Site;
• Remember your actions and preferences;
• Understand website traffic and user interactions;
• Measure advertising and marketing performance;
• Track conversions and purchases;
• Provide personalized or targeted advertising; and
• Improve the relevance of advertisements shown to you.

We may permit third parties and service providers, including advertising and analytics providers such as Meta, to use Cookies and similar technologies on our Site for these purposes.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies may negatively affect your user experience and may cause certain features or functionality to work incorrectly or become unavailable.

Blocking Cookies may also not completely prevent information from being shared with third parties, particularly where information is transmitted through server-side technologies such as the Meta Conversions API.

Global Privacy Control

Our website recognizes the Global Privacy Control (GPC) signal, which enables you to opt out of certain uses or disclosures of your information.

If you notify us of your preference through GPC, we will treat the signal as a valid request to opt out of sharing and/or targeted advertising for the associated browser or device and, where applicable, will apply the request to an associated Shopify account as supported by Shopify's privacy controls.

To learn more about Global Privacy Control, visit Global Privacy Control.

Other than GPC, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract fulfillment, business operations, advertising, analytics, legitimate business purposes, and other reasons subject to this Privacy Policy.

Such circumstances may include:

• Service providers: With vendors and third parties who perform services on our behalf, including IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.
• Advertising and marketing partners: With business and marketing partners, including Meta (Facebook and Instagram), to provide advertising, measure advertising performance, understand website activity, match customers or website visitors for advertising purposes, and provide or improve targeted advertising.
• Social media platforms: When you interact with social media features, advertisements, widgets, or integrations, information may be shared with the applicable social media platform.
• At your direction or with your consent: When you direct us, request us, or otherwise consent to our disclosure of certain information to third parties.
• Affiliates: With affiliates or otherwise within our corporate group, where applicable.
• Business transactions: In connection with a merger, acquisition, sale of assets, bankruptcy, or other business transaction.
• Legal and safety purposes: To comply with applicable legal obligations, respond to subpoenas, search warrants, or similar requests, enforce applicable terms of service, or protect or defend our Services, rights, users, or others.

Meta and Advertising Data Sharing

Because we use Meta's advertising technologies and have enabled Maximum customer data sharing through Shopify, information collected through our Site may be shared with Meta for advertising, analytics, conversion measurement, audience matching, and related business purposes.

This may include identifiers such as email address, phone number, name, and approximate location, as well as information about browsing activity, products viewed, purchases, and interactions with our Site or advertisements. Shopify states that its Maximum customer data-sharing setting can share these types of information with Meta through the Meta Pixel and Conversions API.

Meta may combine information received from our Site with other information it has about you and may use that information in accordance with its own privacy policies and applicable law.

Categories of Personal Information Disclosed

We have disclosed, or may disclose, the following categories of personal information for the purposes described above:

We do not use or disclose sensitive personal information for purposes of inferring characteristics about you.

Sale or Sharing of Personal Information

Depending on applicable law, certain disclosures of personal information to advertising and marketing partners may be considered a "sale" or "sharing" of personal information, even when no money is exchanged.

We may "sell" or "share" personal information, as those terms are defined under applicable privacy laws, for advertising and marketing purposes.

This may include:

• Identifiers, such as name, email address, phone number, IP address, and other identifiers;
• Commercial information, such as products purchased or viewed;
• Internet or other similar network activity, such as browsing activity and interactions with our Site; and
• Approximate geolocation information, such as location derived from an IP address.

Recipients may include Meta (Facebook and Instagram) and other business and marketing partners.

You may have the right to opt out of certain sales or sharing of your personal information for targeted advertising. Where applicable, you may exercise this right through our Site's privacy controls or by using a recognized Global Privacy Control signal.

Third-Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions.

We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on those sites.

Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of those platforms and may be used by those third parties according to their own policies.

Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or their owners or operators.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect personal information from children.

If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell," as those terms are defined in applicable law, personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security."

In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, prevent fraud, or enforce applicable contracts and policies.

Your Rights

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute and may apply only in certain circumstances.

You may have the right to:

• Access / Know: Request access to personal information we hold about you.
• Delete: Request deletion of personal information we maintain about you.
• Correct: Request correction of inaccurate personal information.
• Portability: Request a copy of your personal information and, in certain circumstances, request that it be transferred to another party.
• Restrict Processing: Ask us to stop or restrict certain processing of personal information.
• Withdraw Consent: Where we rely on consent, withdraw that consent.
• Opt Out: Opt out of certain sales, sharing, targeted advertising, or profiling activities where provided by applicable law.
• Appeal: Appeal our decision if we decline to process your request, where applicable.
• Manage Communications: Opt out of promotional emails using the unsubscribe option included in our marketing communications.

You may exercise these rights where indicated on our Site or by contacting us using the contact information below.

We will not discriminate against you for exercising your privacy rights.

We may need to collect information from you to verify your identity before processing a substantive request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf.

We will respond to privacy requests within the timeframe required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact information below.

If you are not satisfied with our response, you may have the right, depending on where you live, to appeal our decision or lodge a complaint with the applicable data protection or consumer protection authority.

International Users

Please note that we may transfer, store, and process your personal information outside the country in which you live.

Your personal information may be processed by our staff and third-party service providers and partners in other countries.

If we transfer personal information from Europe, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or equivalent mechanisms required by applicable law, unless the transfer is to a country recognized as providing an adequate level of protection.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise any privacy rights available to you, please contact us:

The Beaded Heirloom
Email: info@thebeadedheirloom.com