about us

hi, i’m alexa—founder, maker, and the heart behind the beaded heirloom. this brand was born from a love of storytelling, craftsmanship, and the quiet beauty of things made with intention.

originally from the east end of long island, i’ve always been drawn to places with soul and texture. living in beautiful regions—from the gulf coast of florida to the main line of pennsylvania—has shaped my eye for effortless, boho-luxe style. each move gifted me new colors, cultures, and stories, all of which find their way into the jewelry i create.

with a background in digital marketing and an mba, i’ve spent years helping brands grow—but the beaded heirloom is where i pour my heart. it’s a brand rooted in movement and memory, shaped by vintage charm, modern femininity, and a bold, bohemian soul.

each piece is crafted to embody both delicacy and strength—made for women who carry softness like power, who seek beauty in the everyday, and who wear their stories like jewelry.

thank you for being here—welcome to the journey.